Believe it or not, digital marketing has spread across the globe like wildfire. If you Google anything about digital marketing, you will find umpteen articles blabbering tips, tricks, best practices and so forth. But not every article on the Internet is a verse from the bible; meaning, not all that glitter is gold.
There are a few amazingly interesting facts about the Internet and digital marketing but with that being said, there are also a few myths about digital marketing. We are going to talk about a few myths about digital marketing that is circulating on the Internet. So, let’s crack it down.
1. SEO is only for the ‘Big B’s’ (big brands)
We get it, all these big brands are taking the small one for a ride and it’s quite intimidating; but as long as the internet is free—we are sailing on the same boat. SEO is not about brands or companies because it works the same for every firm and every individual. All you need to know is how SEO works and voila! You are one of the competitors.
2. Digital marketing is expensive
In every industry, there are brands that are high-class, premium and all glittery; whereas there are other brands, which may suit the middle class. And, digital marketing is no exception. There are agencies which will give you extra benefits and charge you extra, obviously they have earned it, but on the other hand, they do the same thing that we do. It’s not about digital marketing being expensive or over the top; it’s about choosing the right agency that suits your brand.
3. Digital marketing is not for my brand (industry)
Seriously, that will be the last thing that you would want to worry about. Digital marketing is for every brand, company, individual, NGO, government department etc., you name it and it’s there. Do you want to promote your brand? Do it with digital marketing. Do you want to increase sales? Do it with digital marketing. Do you want to spread awareness? Do it with digital marketing. As long as you want to do marketing, digital marketing is your man.
4. SEO can be set once and forgotten
God, we wish if it were that simple.
Just like every other software needs a regular update to protect itself from bugs, digital marketing is no exception. In fact, it needs the most regular updates as there are—literally, no exaggeration—more than a billion users today. A billion people use the Internet, a million searches every second, a thousand new ideas every moment, a hundred possible new businesses, with a few programmed SEO tools. So, if you really want to keep up with this game, you need to be on your toes; ranking the keywords, and update your website with the new SEO algorithm should be your ‘mantra’.
5. Negative reviews can hamper your brand
If all ‘ifs and buts’ were candies and nuts, we’d all have a Merry Christmas! Meaning; that all companies have satisfied customers as well as unsatisfied ones too. These negative reviews can help you to rectify your errors and fix them. As customers are the real user and they can give you a genuine review. If there is a bad review, you can immediately reply to it and show a great deal of customer service. Over here you have a one-to-one conversation with your customer.
6. Cross-platform isn’t necessary
You have to be everywhere where there is an audience. If you believe in expanding your reach, you have to reach them through every possible platform. The more you are visible on the Internet, the more chances of your brand to be recognised. Cross-platform marketing may include social media, video, content marketing, blogs, apps, websites, emails etc.
7. It is too difficult to handle
We are sorry that you didn’t get to sign a contract before being born that your life will be simple, but it isn’t that difficult either. With timely management and proper research, you can achieve your goal. It may sometimes prove to be time-consuming as you will have to create new ideas and new content, but that is why we have digital marketing agencies. Digital marketing has proved itself as the best type of marketing and it is anything but difficult.
8. You cannot do one-to-one digital marketing
Social media plays a very vital role in this area as direct communication with your customer is possible through social media apps. When customers subscribe to your newsletters, you have the best chance to communicate with them and update them about your new product or service. With SEO’s algorithm, you know exactly what customers are searching online; and if it matches with your product, SEO will show them your company’s ad. This means it is the best way to do one-to-one marketing with your customer.
Comentários