Digital marketing has paved its way and has proven to be the new bible for marketers. There is end number of courses online and now there are colleges that have started teaching digital marketing as a private course.
Learning digital marketing from these professional institutes is definitely an A+ in your résumé, but pulling out a few tips from your sleeves before joining these institutes will not raise any eyebrows.
Here are 8 tips that you can follow to start your own digital marketing:
1. Write as much content as you can
Content is the traffic creator and diverter. The more content you write on your website, the more chances of it ranking on search engines—but obviously with all the other factors in place. If you write more content, Google’s algorithm believes that the webpage is relevant and genuine. Putting more content on your webpage ensures that people will enter your website to read and share it, which in turn means—more traffic.
2. Choose your keywords properly
This is another important factor in terms of climbing the SEO ladder. If your keywords are in place, then you can rest assured of the traffic. You have put the most relevant content available on the Internet, but if the keywords are incorrect then your website will plunge to the bottom.
E.g. If your article is talking about ‘amazon rainforest’ but your keyword is just ‘amazon’, Google might confuse your article for the Amazon shopping website. People may search for amazon and land on your website which is about the amazon rainforest; people will click back immediately and this will create a negative impact on your SEO.
3. Post more content
You need to post more and more content to ace your SEO. Meaning, you have to be regular with posting content on your website. If you post one article in a month, this will not at all help you to boost your SEO. Content need not be only written articles or blogs; it can also be videos, memes, or stories to keep your webpage active. Posting every day with proper keywords will ensure your page sustains its strong SEO competition.
4. Create engaging content
When we said that you need to put content every day and put a lot of content, don’t even think of putting content just for the sake of it. Uploading relevant content will also earn you more points, plus if your content is interesting people may share your content and also comment on it. This will create engagement on your page and will gain more credibility; once that is done, Google will automatically propel your website on your own keyword.
5. Choose your demographic properly
The best example that I can think of for this is a restaurant. If you only serve in your local area, but when asked to select the demographic you chose all over Bombay; you will start getting orders from all over Bombay. Now, needless to say, that a single restaurant in your local area cannot deliver food from Colaba to Trombay, or Elphinstone road to Sandhurst road. So, demographics are really important to promote your product or service in the geographic area that you want.
6. Boost your post properly
Whenever you boost an ad, you need to make sure that the factors for promoting it are in place; like age group, gender, interests, demographics etc. Also, sometimes you have to boost the ad on a specific time and not 24x7. Initially, you may have to but then there is no point of boosting an ad for 2:00 or 4:00 am, it will be a waste.
7. Respond to customer’s comments
Whenever you see that there are comments which are unattended on the website or social media account, reply to it immediately. Firstly, it is rude not to reply to someone and secondly, this will create a sense of responsibility in your customers. It will make them feel that they are heard and not ignored, which in turn will build trust in them. Even if the comment is a bad review, show that you are taking care of it and offering some customer service.
8. Be a unique marketer
There are numerous digital marketing agencies in Bombay and if you follow them and do as they do, you are not doing anything different; and why should the customer choose you over the others? Create different content strategies and try them, let others copy you and not the other way around. You need to be different and unique, even though you are doing the same thing as everyone else—digital marketing.
Conclusion:
You need to follow the trending algorithm to ensure that your SEO strategy is up to date. There can be other tips as well to enhance your SEO game, but these are the basics to keep it going. If you think that we may have missed some important tips, then let’s start a conversation.
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