Whether you're a trendy B2C company or a traditional B2B company, the 'gram has a place for you.
Don't fall into the trap of believing that your company has nothing visually interesting to post. There's a lot you can post on Instagram with a little creativity and strategic planning.
Here are five reasons why you should use Instagram for business, regardless of your industry.
1. Customers anticipate it.
Customers will look you up on Instagram. They may look for you by name or by hashtags related to your business or location. In either case, not being able to locate you is a frustrating experience. Even if you don't intend to be overly active on Instagram, it's a good idea to set up an account with your company name, contact information, and a few posts showcasing your brand. In any case, you don't want that search to yield any results – or, worse, to direct them to a competitor. 2. It is a sign of trust.
Having an Instagram account – particularly a verified Instagram account – adds to the evidence that your company is reputable, genuine, and transparent. If you only do online business, having another social account where your customers can learn about your company is extremely valuable. 3. Your competitors are on Instagram.
In simple words, if you don't have an Instagram account and your competitors do, you're giving them a competitive advantage. Look at what your competitors are doing if you're stuck on what kind of content to post on Instagram. It will also provide you with plenty of ideas for what you can do! 4. Online Reputation Management
Having an Instagram account is crucial for online reputation management and search engine optimization for your brand name. Your online reputation is critical to your business, so you must be vigilant about what appears when customers search for your company's or brand's name.
5. Generate traffic to your website.
It's not just your products that can be showcased on Instagram; it's also your white papers, infographics, blog posts, and any other content you publish on your website. Instagram is yet another social channel through which you can drive traffic back to your website. You can also share to Facebook or Twitter directly from Instagram, or use a social dashboard that allows you to post the same message to multiple social channels with a few clicks. Still not sure about the content or How to set up and build an audience for your business or brand that can be converted into potential clients. Let me help you with all of that and more. Message or comment "GROWTH" to get started.
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